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Thermador® Liberates Kitchen Design With New Individual Refrigeration Columns

Thermador’s FreedomTM Collection of Built-In, Modular Refrigeration
Opens the Door to Truly Custom Kitchen Designs

(Orlando, FL – January 11, 2006) – As a pioneer in the luxury appliance category, Thermador will once again revolutionize kitchen design with the introduction of its ingenious new and fully integrated refrigeration columns. Thermador’s groundbreaking FreedomTM Collection features the first ever Truly Flush MountedTM modular fresh food and freezer columns that allow built-in refrigeration to fit anywhere in the kitchen. Finally, designers, builders and consumers have the Freedom of ChoiceTM in creating the ultimate custom kitchen—instead of designing the kitchen around traditional refrigerator/freezer combinations.
“As we did with the introduction of the built-in wall oven in the 1950s, Thermador once again sets the standard for the home appliance industry with the introduction of the new Freedom Collection,” said Franz J. Bosshard, president and CEO. “Since the columns act independently of one another, the Freedom Collection ‘Divides and Conquers’ by allowing you to place separate and multiple fresh food and freezer columns just about anywhere in the kitchen. This results in maximum convenience, flexibility and performance.”
Debuting the 4th of July 2006, the Freedom Collection features 24” and 30” fresh food columns; 18”, 24” and 30” freezer columns; 18” and 24” dispenser freezers; and for the first time ever, a fully integrated 36” bottom-freezer with two or three doors. Each column has its own compressor and evaporator that eliminates any odor transfer between the refrigerator and freezer – sometimes a concern with traditional models – and perfectly regulates the interior temperature with a variance of only 1.5 degrees. Combined, this system preserves “market fresh” foods longer. The collection is available in stainless steel or can be matched to existing kitchen cabinetry for a seamless, fully integrated look.
“You have the total freedom to design your kitchen any way you want with Thermador’s new column refrigeration,” said Chuck Bryant, refrigeration product manager. “For example, you can place different sized fresh food and freezer columns side-by-side, or put the fresh food column adjacent to the sink for convenient access to your fruits and vegetables. The freezer can then go on the opposite side of the kitchen, right next to your oven, for easy thawing and cooking. All the columns can be ordered in true stainless steel or in a panel ready version that you can customize to integrate into your cabinetry. You will even have the option of panels made of marble and stone.”
In addition to the infinite design possibilities, Thermador’s Freedom Collection offers an unrivalled assortment of exclusive features, including:

§ The unique Freedom HingeTM allows all the columns to be fully flush mounted to cabinetry – without sacrificing accessibility to the interior. In fact, the hinge opens the column doors up to an amazing 115 degrees. It can also accommodate a variety of custom panels up to 220 pounds.
§ No longer will you have to unload a shelf to gain extra interior space. The fresh food column’s motorized Liberty ShelfTM conveniently moves a fully loaded shelf of up to 22 pounds with the simple touch of a button. Also available on bottom-freezer models.
§ The FreeFlowTM Air System (fresh food column) results in superior temperature regulation and air distribution that helps keep “market fresh” foods longer. Cool air continually travels the length of the column door, ensuring that these items are just as cold as those on the interior shelves. A carbon air filter also absorbs any unwanted odors for fresher and more hygienic food storage.
§ The freezer’s FreeFlowTM Ice System regularly rotates the filtered ice in the icemaker to avoid clumping, while the UltraClarityTM Water Filter dispenses crystal-clear ice and water. The external dispenser also features an exclusive pull-down flip tray that accommodates pitcher-size containers to facilitate bulk amounts of ice or water.
§ The Luminous Light SystemTM features bright halogen light towers and spotlights that fully illuminate foods, so everything can be clearly seen while creating a beautiful interior look.

Rounding out these industry exclusives are a number of additional performance features, including a convenient digital display that allows for precise temperature adjustments; multiple specially-insulated compartments that keep delicate and perishable foods fresher, longer; and an adjustable toe-kick that can range in height between 4-10 inches. The entire Freedom Collection is ENERGY STAR® rated and is among the quietest refrigeration units in the built-in category. Models will be available starting July 4th with an MSRP of $2,699-$6,699. In December 2006, Thermador will also debut an exciting new wine column in the Freedom Collection that offers more industry exclusives.

About Thermador
Thermador is part of BSH Home Appliances Corporation, a fully-owned subsidiary of Bosch and Siemens Hausgeraete GmbH, the third largest appliance manufacturer in the world. For more than 70 years, Thermador has been empowering America’s cooking enthusiasts with revolutionary products – from the world’s first wall ovens to gas cooktops with the patented Star® Burner and a speedcooking oven that reduces cooking time by 50%. Today, Thermador continues to fuse state-of-the-art cooking functionality with classic American style to create the ultimate in powerful luxury kitchen appliances. For more information, please visit www.thermador.com or call 800.656.9226 to request a catalog. Thermador is a registered trademark; An American Icon, Freedom, Freedom of Choice, Freedom Hinge, Liberty Shelf, FreeFlow, PureWater and Luminous Light System are trademarks of BSH Home Appliances Corporation.
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